PowerTel Revitalizes Its Corporate Business With Professional Services
Powertel Communications, one of Zimbabwe’s largest Internet Access Provider (IAP) in the country, has moved to revitalize its corporate business products through the introduction of Professional (Managed) services. These services include Domain and Email hosting, LAN installations and LAN audits and Maintenance.
The corporate has moved to providing professional (managed) services in response to changing market dictates as the market now rates service providers based on services offered and not just the ability to provide access or connectivity solution. In the recent years due to economic pressures affecting viability, companies have resorted to cost-cutting and downsizing measures, some which have affected their internal ICT support functions. This has seen the rise in outsourcing these services, with a one-stop shop provider being the ideal.
Furthermore, the prevalence and growth of SME sector, some who prefer not to set up internal IT support, has seen the rise in demand for the one-stop-shop facility.The Powertel corporate business portfolio includes the following:-
- Corporate Internet
- Virtual Private Networking
- Carrier (also known as the Carrier of Carriers)
The above products have become a basic standard offered by most IAPs in
Zimbabwe. The differentiating factor has become the services offered to support these products, with speed, reliability, quality of service and contention levels being determining factors on superiority in the provision of the products. The Powertel brand has been synonymous with reliability, speed and dedicated service offering better quality of services to the market.
For over 15 years now, Powertel has dominated in the provision of internet and connectivity solutions for business, education and recently for SMEs Sector. As the battle for dominance in the IAP sector continues, Powertel has set its sights on expansion and growth of its infrastructure, smart artnerships as well as utilisation of existent synergies within the ZESA Holdings and ICT sectors to strengthen their dominance.
Overall, the IAP sector is predicted to grow driven by increased demand for data and internet by local consumers prompting local operators to increase their capacities for international bandwidth. This comes on the back of positive performance of the IAP sector in terms of revenue growth and investment as reported by the industry regulator- Potraz in the Q3 & Q4 of 2015 Sector Performance reports. In 2015, Powertel increased its backhaul to STM64 and also upgraded its capacities for the Harare- Plumtree and Harare- Mutare routes.
The value added premise is that with bigger capacity comes better performance, improved services and more choices. Given that the Zimbabwe internet penetration rate is estimated to be now at 48.1% as of Q4 2015, there is greater window of opportunity for internet business now and into the future.